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Legal & Privacy

Privacy Policy

BOUCHRACHY respects your privacy and is committed to handling your personal information responsibly, transparently, and securely. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, create an account, contact us, or purchase our products.

Last updated: 8 July 2026

Your Privacy Matters

We collect only the information reasonably required to operate our website, process orders, provide customer service, prevent fraud, meet legal obligations, and improve our services. We do not sell your personal information to third parties.

01

Who We Are

This website is operated under the BOUCHRACHY brand by Julinondeevai Co., Ltd. References in this Privacy Policy to “BOUCHRACHY,” “we,” “us,” or “our” refer to the entity responsible for operating this website and handling personal information collected through it.

Data Controller Contact

Brand BOUCHRACHY
Company Julinondeevai Co., Ltd.
Address 87 Charoen Krung 69, Charoen Krung Road, Sathorn District, Yannawa, Bangkok 10120, Thailand
02

Information We Collect

The information we collect depends on how you interact with our website and services.

Category Examples How It Is Collected
Identity information Full name, account username, title, and customer ID. When you register, place an order, or contact us.
Contact information Email address, telephone number, billing address, and delivery address. Through checkout, account registration, contact forms, or direct communication.
Order information Products ordered, order value, currency, order status, shipping method, returns, and exchanges. When you purchase or request customer service.
Payment information Payment method, transaction reference, payment status, and limited billing information. Through payment service providers during checkout.
Account information Login information, saved addresses, order history, and account preferences. When you create and use a customer account.
Technical information IP address, browser type, device type, operating system, referring pages, timestamps, and website activity. Automatically through server logs, cookies, analytics tools, and security systems.
Communication information Emails, contact-form messages, enquiries, complaints, photographs, reviews, and customer-service history. When you communicate with us or submit content.
Marketing preferences Newsletter subscriptions, consent records, and communication preferences. When you subscribe, opt in, opt out, or adjust your preferences.

Payment-card information

Payments may be processed by independent payment service providers. Full card numbers, security codes, and other sensitive payment credentials are generally submitted directly to the selected payment provider rather than stored by BOUCHRACHY. We may receive transaction status, payment method, reference numbers, and limited billing details required to manage the order.

03

How We Collect Information

We may collect personal information through the following channels:

  • Directly from you when you create an account, place an order, subscribe, submit a form, request a return, or contact customer care.
  • Automatically when you browse the website, through cookies, log files, analytics, security tools, and similar technologies.
  • From service providers such as payment processors, couriers, fraud-prevention services, and website-hosting providers.
  • From social platforms when you interact with our official social-media pages or use social-media features.
04

How We Use Your Information

We may use personal information for the following purposes:

  • To create and administer customer accounts.
  • To process payments, confirm orders, and provide receipts.
  • To prepare, ship, track, and deliver purchases.
  • To manage returns, exchanges, refunds, claims, and customer-service requests.
  • To communicate important information about orders, accounts, policies, or service changes.
  • To prevent fraud, unauthorised transactions, security incidents, and misuse of the website.
  • To maintain website functionality, troubleshoot errors, and improve performance and usability.
  • To analyse general customer and website trends.
  • To send promotional communications where permitted and according to your communication preferences.
  • To comply with tax, accounting, consumer-protection, regulatory, and other legal obligations.
  • To establish, exercise, or defend legal claims.

Legal grounds

Depending on the circumstances and applicable law, we may process personal information because it is necessary to perform a contract with you, comply with a legal obligation, pursue a legitimate business interest, protect vital interests, or because you have provided consent.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawfully completed before the withdrawal.
05

How We Share Information

We may share relevant personal information with trusted third parties when reasonably necessary to operate the website, complete transactions, provide services, or meet legal obligations.

  • Payment providers for payment authorisation, transaction processing, refunds, and fraud prevention.
  • Delivery and logistics providers for shipping, tracking, customs documentation, and delivery communication.
  • Website and hosting providers for hosting, content delivery, backups, maintenance, and technical support.
  • Email and customer-service providers for transactional emails, customer enquiries, and communications.
  • Analytics and advertising providers where permitted and subject to applicable cookie or consent settings.
  • Professional advisers such as accountants, auditors, insurers, and legal advisers.
  • Government agencies or authorities when disclosure is required by law, court order, regulatory request, customs procedure, or lawful investigation.
  • Business successors in connection with a merger, restructuring, financing, sale, or transfer of all or part of the business.

We do not sell personal information

BOUCHRACHY does not sell or rent your personal information to third parties for monetary consideration.

06

International Data Transfers

Because BOUCHRACHY serves international customers and may use service providers operating in different countries, personal information may be processed or stored outside your country of residence.

Where required by applicable law, we will use appropriate contractual, organisational, or legal safeguards for international transfers of personal information.

Data-protection laws in the recipient country may differ from those in your country. However, service providers are expected to handle information only for authorised purposes and according to applicable contractual and legal requirements.
07

Cookies & Similar Technologies

Our website may use cookies, pixels, local storage, and similar technologies. These technologies may remember your preferences, maintain your shopping cart, support account login, improve security, measure website usage, and support marketing activities.

Types of cookies

  • Strictly necessary cookies support core functions such as checkout, shopping-cart management, account login, security, and fraud prevention.
  • Preference cookies remember settings such as language, currency, location, or display preferences.
  • Analytics cookies help us understand how visitors use the website and identify performance issues.
  • Marketing cookies may be used to measure campaigns, personalise advertising, or limit repeated adverts.

Where required, non-essential cookies will be used only after you provide consent through the website’s cookie settings. You can also control cookies through your browser settings.

Disabling strictly necessary cookies may prevent parts of the website, including the shopping cart, checkout, or customer account, from operating correctly.
08

Marketing Communications

Where permitted, we may send information about new collections, product launches, special offers, events, or brand news.

  • You may unsubscribe using the link included in a marketing email.
  • You may contact us to update your communication preferences.
  • Unsubscribing from marketing does not prevent us from sending necessary order, payment, security, or account communications.
09

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, preventing fraud, and meeting legal, tax, accounting, and regulatory requirements.

Retention periods may vary depending on:

  • The type and sensitivity of the information
  • The purpose for which it was collected
  • The status of your account or order
  • Applicable limitation periods
  • Tax, accounting, customs, or legal obligations
  • The need to prevent fraud or resolve disputes

When information is no longer required, we may delete it, anonymise it, or securely restrict further access.

10

Information Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration, disclosure, or destruction.

However, no website, transmission method, or electronic storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account password and for notifying us if you suspect unauthorised use of your account.

BOUCHRACHY will never ask you to disclose your complete account password or payment-card security code by email or social media.
11

Your Privacy Rights

Subject to applicable law and certain exceptions, you may have some or all of the following rights concerning your personal information:

Right to Access

Request confirmation of whether we process your information and ask for a copy of eligible information.

Right to Correction

Request correction of inaccurate or incomplete personal information.

Right to Deletion

Request deletion of eligible information when there is no continuing lawful reason to retain it.

Right to Restriction

Request restriction of processing in circumstances permitted by applicable law.

Right to Object

Object to certain processing, including eligible direct marketing or legitimate-interest processing.

Right to Data Portability

Request eligible information in a structured and commonly used electronic format.

Withdraw Consent

Withdraw consent where consent is the basis for processing.

Lodge a Complaint

Contact an appropriate data-protection authority if you believe your information has been handled unlawfully.

Exercising your rights

To submit a privacy request, contact us using the details below. We may request information reasonably necessary to confirm your identity and protect your information from unauthorised access.

Some requests may be limited or declined where permitted by law, including where information must be retained for legal, accounting, fraud-prevention, contractual, or dispute-resolution purposes.

12

Children’s Privacy

Our website and products are intended for a general adult audience and are not intentionally directed to children. We do not knowingly collect personal information from children without appropriate authorisation where required by law.

If you believe a child has provided personal information to us without appropriate permission, please contact us so that we can review and address the matter.

13

Third-Party Websites

Our website may contain links to payment providers, couriers, social networks, or other third-party websites. Those services operate under their own terms and privacy policies.

BOUCHRACHY is not responsible for the privacy practices, security, or content of independent third-party services. We recommend reviewing their policies before submitting personal information.

14

Changes to This Policy

We may update this Privacy Policy when our services, technology, business practices, or legal obligations change.

The revised policy will be published on this page with an updated effective date. Material changes may also be communicated through the website, customer account, or email where appropriate.

15

Contact Us

For questions about this Privacy Policy, the use of your personal information, or a request to exercise your privacy rights, please contact:

BOUCHRACHY Privacy Enquiries

Company Julinondeevai Co., Ltd.
Address 87 Charoen Krung 69, Charoen Krung Road, Sathorn District, Yannawa, Bangkok 10120, Thailand

Have a Privacy Question?

Contact our customer care team if you have questions about your personal information, account details, marketing preferences, or a privacy-related request.

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